RMB Website Redesign & WordPress Development

Client: RMB Products

RMB Products, which provides custom manufacturing and engineered polymers for aerospace, corrosion protection, and high purity applications, was looking for a complete website and UI/UX redesign to better highlight their services and materials. Once the design was approved, this was developed as a custom WordPress template using Avada.

A key challenge that needed to be addressed in the user experience for the new website design was breaking down complex information in to an easy, digestible format. For example, to help the user understand the purpose of each service, a new chart was placed on each service/capabilities page explaining the advantages and disadvantages of a specific service. Rather than listing each section vertically down the page, a two-column chart format was decided as the best layout approach, so the user could visually see a side-by-side comparison, and that the advantages outweigh the disadvantages.

Additionally, a modern layout was implemented on the "Solutions" page, allowing for balanced space for both visuals and copy. The layout on the previous website followed the same format on each page, whereas the new website design provided variety in the layout to keep the user engaged.

The "About Us" page originally contained an embedded YouTube video, followed by blocks of text. To build trust with the customer and diversify this page, a timeline was added to the new design, giving a breakdown of the company's history since since 1963. A "What Makes Us Different" section dominates the middle of the page, in order to highlight the unique experience of working with RMB Products vs other manufacturers in the industry.